With over 20 years of experience in live sports broadcasting and television production, I am a seasoned industry leader recognized for transforming how sports content is produced, delivered, and experienced across the Middle East and globally. My career spans major international sports properties including FIFA, AFC, UAEPL, and the Saudi Pro League (SPL), where I have overseen end‑to‑end broadcast operations—from technical execution to creative direction.

I began my career as part of the launch team for ART Sport Channels in Jordan, before moving to Endemol Sport/ADS to help launch the EPL Channels. During this period, I led coverage of the English Premier League, Formula 1, UEFA qualifiers, Wimbledon, and other global events. I later built the UAE Pro League’s Broadcast & TV Production division, driving innovation through initiatives such as the region’s first VR live football broadcast—earning multiple awards for Technology Innovation and Broadcast Workflow Achievement.

In 2022, I joined NEP Group as Business Development Director for the MENA region, establishing strategic partnerships, opening new business channels, and supporting NEP’s expansion into the Middle East.

From 2023 to 2025, I served as Senior Broadcast & TV Production Director at the Saudi Pro League (SPL), overseeing the league’s full broadcast and multilateral production output across all competitions. Under my leadership, SPL’s global footprint expanded to 170+ countries through partnerships with more than 50 international broadcasters and platforms. I introduced new workflows, elevated production standards, and implemented long‑term planning frameworks that strengthened the league’s global positioning.

Following my tenure at SPL, I operated as an independent Broadcast & TV Production Consultant across the MENA region, advising federations, leagues, and media entities on strategic production planning, broadcast innovation, and international distribution. My most recent project included serving as Broadcast Advisor for the Islamic Solidarity Games 2025, where I led the broadcast distribution and exposure strategy across 60+ countries.

In 2026, I re‑joined NEP Group as Business Development Director for the MENA region, continuing my mission to advance world‑class broadcast solutions, deepen regional partnerships, and drive innovation across live sports production.

I remain active in the industry through regional and global conferences, mentorship initiatives, and thought leadership—helping shape the future of sports media and inspiring the next generation of broadcast professionals.

Broadcast Innovation & Technology Leadership in Sports

With over 10 industry awards recognizing excellence in broadcast innovation, I have consistently delivered transformative projects in sports TV production. My work spans pioneering achievements such as the world’s first VR live football broadcast, Virtual Crowd Audio, Player POV Technology, and immersive VR Seat Experiences.

I’ve also led advancements in AR mixed tracking data, mic-out audio experiences, vertical and AI-driven live productions, and the deployment of specialized camera systems—enhancing both fan engagement and production efficiency. These innovations have earned accolades from prestigious platforms like the Digital Studio Awards and ASBU BroadcastPro Awards, including honors for Best Technology Innovation, Outstanding Workflow, and Excellence in Audio.

In parallel, I actively contribute to the industry through regional and international events and conferences—sharing insights, shaping trends, and helping drive the evolution of global sports broadcasting.

Broadcast, TV Production, Innovation, Sports & Beyond..